London, Apr 8 After divas like Halle Berry and Sarah Jessica Parker, its now star musicians Rihanna and Kanye West, who are launching their own perfume collections.

The&aposDisturbia&aposhitmaker and&aposStronger&aposrapper have signed a deal with their mentor Jay-Z to endorse a line of perfume for his company Iconic Fragrances LLC in collaboration with Parlux Frgrances Inc, Contactmusic reported.

Jay-Z, real name Shawn Carter, said,"We are excited for the opportunity to partner with Parlux and their management team in the launch of these dynamic new brands. This venture will take what is already a successful franchise at Parlux to a new level.